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The Rise of Mobile Marketing: Strategies for Success
Digital Marketing… Digital Marketing is the promotional and marketing efforts on digital channels, and mobile marketing is a sub-category using mobile devices, including smartphones and tablets. These differ from traditional marketing that uses offline channels for engagement and promotions. According to The Media Ant, traditional marketing encompasses print, broadcast, direct mail, outdoor advertising, telemarketing, event […]
andreapulley
Jul 123 min read


Coexisting with AI: How new tools redefine marketing
With online infrastructure being the new frontier, every business tries to adapt to new technological booms and cultural sensations. Artificial Intelligence is the newest political buzzword that can be read as friend or foe. The blanket umbrella term obscures its usage, as it pervades every pipeline, completely restructuring how marketers interact with and observe the […]
andreapulley
Jun 113 min read
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